As any mother will tell you, manual breast pumps have a reputation for being awkward to use, uncomfortable and ineffective. Small electric pumps have similar problems, are more expensive, difficult to clean and noisy. Larger, mains powered electric pumps, used by hospitals and clinics, are effective but costly, bulky and difficult to transport.
In addition, its unique benefits would need to be based on intellectual property that would be patentable, so protecting Avent's investment in its development and manufacture.
The expressing technique Isis created that makes the breast pump so effective is patented, so protecting Avent's investment in its development and manufacture.
After careful development and rigorous testing, the Avent Isis was launched. Mothers around the world have found the Avent Isis breast pump quiet, comfortable and supremely efficient, and this is reflected by the entry of Cannon, Avent’s parent company, into the list of the top 100 growth companies in the UK.
